Don’t be repetitive, but don’t stray too far from the content that your followers have responded well to in the past. [2] X Expert Source Jaclyn SelbySocial Media Expert Expert Interview. 28 October 2022. Check your past posts and see which ones garnered the most likes, and share more content like that!
Take a look at your profile and see how your posts look together on the grid—do they look good together? Consider sticking to a color scheme or photographic technique to keep your brand consistent and aesthetically pleasing. Use creative Instagram filters to make your photos stand out. Try to stick to the same one or two filters for all of your post to keep things consistent. In addition to (or instead of) using Instagram filters, use other photo editing apps like Photoshop Express and Canva to make your photos picture-perfect before posting.
Mondays: Around 12 PM. Tuesdays: Between 8 AM and 10 AM, with peak engagement at 9 AM. Wednesdays: Posts created around 11 AM on a Wednesday get more engagement than any other day and time of the week! Thursdays: Between 11 AM and 2 PM, with 12 PM being the peak. Fridays: Engagement is consistent between 7 AM and 2 PM. Saturdays: Bright and early at 9 AM is the best time to post. Sundays: Engagement is consistent between 12 PM and 8 PM, with 7 PM being the peak.
If been writing long captions and not raking in the likes, try dialing the caption length back a bit—short, witty, and sweet might go over better with some audiences.
Look under the “Trending” section when you post a Reel to see what audio is most popular right now. [8] X Expert Source Kasey DunnSocial Media Expert Expert Interview. 4 November 2022.
If you have a ton of photos you want to share, create carousel posts instead of posting them one-by-one. Carousel posts are extremely popular right now (sometimes called “photo dumps”) and are a great way to share lots of cool photos without overwhelming your followers.
Check out accounts similar to yours to see which hashtags they are using. Explore those hashtags and see if your content would be a good fit. If so, add those hashtags to your repertoire![11] X Expert Source Kasey DunnSocial Media Expert Expert Interview. 4 November 2022. Niche hashtags work better than general hashtags. For example, if you’re a beauty influencer, your posts could get lost in the #beauty hashtag. Try more creative tags like #cleanbeauty, #fallbeauty, #makeupaddict, #naturalhair, or #skincaretips instead. [12] X Research source
For example: “I’m giving away one free membership to my recipe database. To enter, like this post and comment with your favorite meal and the last time you ate it. I’ll randomly choose a winner on Wednesday morning at 9 AM!”
